Helen Birtill is a seasoned brand and content leader who knows how to blend purpose with personality.

With deep roots in the not-for-profit sector across Australia and the UK, she crafts emotionally resonant stories that truly connect.

Not a designer by trade, Helen’s superpower lies in her sharp creative instincts, knack for writing killer briefs and bringing out the best in creative teams. She’s the behind-the-scenes magic that transforms ideas into vibrant, impactful brand stories.

Helen has led award-winning brand refreshes, multi-channel campaigns, and member-driven content strategies. Her leadership style is empathetic and collaborative, and she is always focused on amplifying authentic voices, inspiring teams and turning stakeholders into passionate advocates.

Her approach is grounded in purpose but delivered with flair — because great storytelling needs both.