Helen Birtill is a seasoned brand and content leader who knows how to blend purpose with personality.

With deep roots in the not-for-profit sector across Australia and the UK, she crafts emotionally resonant stories that truly connect.

Her background as a writer is central to her approach. From manifestos and messaging frameworks to campaign headlines, scripts and supporter stories, she understands how to use language as a creative and strategic tool.

Helen’s strengths lie in her sharp creative instincts, knack for writing killer briefs and talent for bringing out the best in her teams. She’s the driving force that transforms vision into vibrant, impactful brand experiences.

Helen has led award-winning brand refreshes, multi-channel campaigns, and integrated content strategies. Her leadership style is empathetic and collaborative, and she is always focused on amplifying genuine voices, inspiring action and turning stakeholders into passionate advocates.

Her approach is grounded in purpose but delivered with flair, because great storytelling needs both.