Helping purpose-led brands show up with clarity, confidence and character.
Meet Helen
Helen Birtill is a writer and brand strategist who partners with purpose-driven organisations to help them express who they are—clearly, consistently and authentically. From strategy to storytelling, she ensures your brand shows up powerfully, wherever it needs to be.
Smart, intentional branding for non-profits and do-gooders.
Rebranding WithYou
A transformative rebrand for WithYou, reconnecting with lived experience to better support people facing challenges with drugs and alcohol.
Then and Now Exhibition
Capturing the powerful journeys of patients at Sydney Children’s Hospital, revealing resilience through portraits and stories that bridge past and present.
Batyr Brand Refresh
Challenging mental health stigma through a bold brand refresh, designed on a spectrum to resonate with young people and engage major partners nationwide.